ТЕНДЕНЦІЇ РОЗВИТКУ PRIVATE LABEL НА УКРАЇНСЬКОМУ РИНКУ
نویسندگان
چکیده
منابع مشابه
Private Label Positioning:
Among major benefits private labels bring to the retailer, we focus on the retailer’s ability to coordinate the prices of both the national brand and its store brand counterpart. By using product-line pricing, the retailer can exploit the differentiated nature of the two brands. This paper investigates the retailer’s problem of positioning her private label and the subsequent pricing issues. Wh...
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ژورنال
عنوان ژورنال: Економічний вісник Національного технічного університету України «Київський політехнічний інститут»
سال: 2016
ISSN: 2412-5296,2307-5651
DOI: 10.20535/2307-5651.13.2016.80355